Sony really wants its Blu-Ray standard to be the standard for the next generation of DVDs. How does it launch the commercial release of the product on which it is gambling so heavily? By releasing one the year’s shittiest movies, of course. The logic of launching Blu-Ray with Click, an Adam Sandler movie that sucked so bad that Sandler himself would not deign to promote it, is astounding. Sony shareholders had better pray that their company plans stronger, more effective launches for future products.