Drawbacks of Online Advertising

On an October day when fires were raging all over Southern California, readers who wanted to be awed by the events were greeted with a very awkwardly placed Macy’s ad on the Los Angeles Times web site. Right next to the photo gallery that showed the awesome destruction that the Marek fire was causing Simi and San Fernando valleys was this strangely cheerful Macy’s ad for a Columbus Day Sale. 

Yes, the internet is taking over everything, but there clearly remain many, many kinks to work out. It’s highly unlikely that Macy’s wanted this event advertised on this particular page.

Then again, maybe the average Angeleno responds to disasters by shopping at Macy’s.

Macy's may not have wanted its ads on this Los Angeles Times Page
Macy's may not have wanted its ads on this Los Angeles Times Page

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