An inkling into the profits that “social” media companies that collect and sell our data was gained from the most recent regulatory filings by Facebook/Meta and SnapChat. Both companies placed a fairly specific dollar value on the revenues they lost ever since Apple made it nearly impossible for these companies to track customers across apps on iPhones and iPads. If $10 billion per quarter is any indication, then perhaps these companies should be paying their users $100 each every quarter for the privilege of tracking them.
The second half of 2021 has not been kind to tech giants that rely on ad targeting thanks to Apple’s App Tracking Transparency policy.