Apple was the instigator, and the fire has been fueled by two explosive books about Facebook’s abhorrent behavior–‘Zucked by Roger McNamee–and about the exploitative nature of the free internet in general–Ten Arguments for Deleting your Social Media Accounts Right Now by Jaron Lanier. The battle lines have been drawn, and Apple and Microsoft are unofficially allied against Google, Facebook, especially, and, to a lesser extent, Amazon. Let’s examine this battle two ways: idealistically and cynically.
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