An inkling into the profits that “social” media companies that collect and sell our data was gained from the most recent regulatory filings by Facebook/Meta and SnapChat. Both companies placed a fairly specific dollar value on the revenues they lost ever since Apple made it nearly impossible for these companies to track customers across apps on iPhones and iPads. If $10 billion per quarter is any indication, then perhaps these companies should be paying their users $100 each every quarter for the privilege of tracking them.
The second half of 2021 has not been kind to tech giants that rely on ad targeting thanks to Apple’s App Tracking Transparency policy.
The advertising scheme that fuels the profits of the “free” internet giants like Google and Facebook is now used by terrorists to fund their activities.
In thrillers like The Odessa File by Frederick Forsyth, the books of John Le Carre, and numerous movies like The French Connection, one learns of the ways in which rogue groups (terrorists, especially) would raise funds: they would rob banks. burglarize rich people, hijack cash transfer trucks, etc. The article below from the MIT Technology Review details how fringe and rogue groups dedicated to disinformation use the Google and Facebook advertising systems to generate revenue for their activities, and this article from the Associated Press details how the same fringe groups–white supremacists in particular–are using cryptocurrencies (1) to receive funds anonymously from people who do not wish it be known that they are racist and (2) to avoid paying financial judgments rendered against them in civil trials. As Shoshana Zuboff has reminded us over and over, regulation is designed to eliminate businesses that threaten the marketplace and erode trust in capitalism. The “free internet” meets both of these criteria, and it must be regulated.
The tech giants are paying millions of dollars to the operators of clickbait pages, bankrolling the deterioration of information ecosystems around the world.
The war between Apple and Microsoft on one side, and Amazon, Facebook and Google on the other officially started in September of last year, and they just escalated with Apple’s release of iOS 14.5. Apple’s declaration that it will end app tracking–the practice of allowing the developer of one mobile phone application to be able to use your mobile device to track your activity in other applications you use on the mobile phone and to correlate your activity with your browsing habits on your computer and phone–is a major pillar of the business model of companies like Facebook and Google who collect this information in order to target ads at you specifically.
The practice goes much further, however. Both companies build “psychographical” profiles of users with such tracking information and use these models to control what each user sees. App tracking is thus one of the many elements of control through which Google and Facebook control the total user experience: they tailor the content they place before you in order to elicit the emotional response that will trigger you to click the ads they have included in the content they place before you. This is why, for example, Google is estimated to collect 20 times as much data as Apple does. It sounds sinister, and it is. (In the case of Amazon, this information is used to display search results that will maximize Amazon’s profit on the sale, not the value for the customer.)
Not too long ago, I wrote about how Facebook’s flagship products, Facebook and WhatsApp, have been usurped by malicious actors to decimate the truth and to instigate mass action bordering on genocide. Now, as the article linked below demonstrates, we may have the first quantitative measure of how successful such disinformation campaigns are on US soil. If it is correct that 40% of Republicans are as gullible as Burmese, then it is a sad day for the USA: we were done in by our own technologies.
A survey finds a false conspiracy theory about vaccines implanting tracking microchips is popular among Fox News viewers, Republicans and Trump voters.
The speed with which social media have been hijacked by malicious forces to achieve ghastly ends is disconcerting. WhatsApp alone has been used to instigate lynchings in India and possibly a genocide in Burma. It is a sign of Facebook’s profound cowardice that it is acting only when a pandemic that affects the entire world–especially Facebook’s country of incorporation, the United States–is in full effect. Even so, the measures they are taking are much too paltry compared to the challenge to be of any use or effect. The quote below from WhatsApp constitutes the epitome of cynicism, the apogee of hypocrisy: after destroying truth, aiding the incitement of genocide and empowering propaganda machines, FaceBook is making a trivial gesture that effects little change beyond the actor making the statement below.
Caveat emptor! If you are getting your news from WhatsApp or Facebook, you are likely an ignoramus.
“We believe it’s important to slow the spread of these messages down to keep WhatsApp a place for personal conversation,” the company added.
I have been quite vocal about quitting Facebook ever since I read ‘Zucked and Ten Arguments to Delete Your Social Media Accounts Right Now, and I eventually did get around to deleting my social media accounts starting with Facebook. I gave my contacts on Facebook about 6-weeks notice before doing so so that they could get in touch with me before I abandoned the site.
In one of these warnings, which were broadcast as posts on my page, the great Hallur Guðmundsson asked if I would broadcast the act of deleting my Facebook account on YouTube. I was so tickled by the idea, that I decided to do just that.
The act was ultimately carried out on Sunday, February 2, 2020, and I finally managed to do enough editing to put together the semi-coherent video below. Enjoy and emulate.
Facebook plans to use artificial intelligence and update its tools and services to help prevent suicides among its users.
Artificial intelligence is touted as the solution to everything these days, but with respect to suicides committed on or because of Facebook, AI feels like a band-aid. The only way Facebook can really help prevent suicides is by making its service less addictive so that users can spend more time in real social circumstances with real people instead of being trapped inside a cold illusion of a social experience spawned from their smart phone. Making FB less addictive, however, will make FB lose revenue because its revenues are tied intimately to the number of eyeballs that are glued to the FB web site. Hence, progress is not profitable. The only benefit to society may be the development of an AI baby sitter. As FB and the rest of “social” media infantilize us all, the market will be briskfor such a product.
