Is it surprising that a company that is in the business of selling and advocating products that encourage people to discriminate based on color, L’Oreal, itself discriminates based on color? Is it more surprising that it employs false advertising to convince people of the effects of its ridiculous products?
Either way, it is difficult to feel sympathy for a company that sells sham products in service of a color-neutral world. It is even more difficult to feel sympathy for a company that hires Penelope Cruz. Does anyone besides insane directors (Pedro Almodovar who is insane, but great) and reputed closeted homosexual scientologist moguls (Tom Cruise) find her appealing?